How to effectively promote your Instagram posts

 

Nowadays, advertising your brand is the foundation of effective conversion. Despite this, many people are still afraid of advertising on social media. These ads are not only gaining in popularity, but have even dominated online marketing. In this article, you will learn how to properly configure this type of ad on your Instagram profile and gain greater reach.

Over 1 billion users in the world, over 8 million in Poland and a growth rate that even Facebook can envy to Instagram.

Instagram ad can be set up directly in the Instagram app or through the Facebook ad manager. Both forms can achieve excellent results, but the fundamental difference is that the application can only advertise existing posts and we have no influence on where and how often they are displayed, and there is no possibility of measuring conversions. The ad manager is therefore better for complex campaigns.

Launching an advertisement in the Instagram application

The necessity to run an advertisement on Instagram is to activate your business profile (thanks to which your profile will gain new possibilities, allowing you to display new tools and statistics).

The next step is to select the entry on our profile that we want to promote. At the bottom of the photo or video there is a “Promote " button, which you should select.

After clicking, you will open the ad creation panel, where we have a choice of 3 advertising goals:

1.      Redirecting recipients to your profile,

2.      Directing recipients to the website,

3.      Encourage recipients to send a private message.

The first and third choices are simple in their structure and do not require much explanation. However, by choosing the second option - i.e. referring to the website - additional configuration options will appear. One of them is selecting the appropriate CTA button, i.e. call to Action.

The next thing we have to do is define the target group. There will be two options to choose from, automatic and manual.

 

For more advanced people who know their customers - we recommend manual selection of the target group. However, for people who are starting their adventure with Instagram ads, we recommend automatic selection of the target group, which will define the based on the buy Instagram followers Australia of our profile.

Manual configuration allows us to choose the target group based on:

·         Age,

·         Sex,

·         Location,

·         Interests.

One of the last steps is to determine the duration of the campaign and its budget. The campaign budget can be defined as a daily amount or the total amount that we want to allocate for a given period, and Instagram will divide this amount by the number of days. However, we recommend that the minimum amount should be between PLN 10 - 20 per day.

Larger amounts will allow you to reach more customers, but we recommend increasing the budget only when we know our target group well.

This is the end! The last element is adding a payment method and launching a promotion.

Launching an ad in the ad manager

The ad manager is a universal tool that allows you to configure your Instagram and Facebook ads in one place.

In the “placements” section, we define the places where the advertisement is to be displayed.

In the panel, it is possible to disable other advertising spots and leave only Instagram (Feed post or Instagram Story).

The element that speaks for the configuration of the ad not in the application, but in the ad manager, is the ability to create an ad that does not appear on our profile and takes into account the ad format that is not supported by Instagram applications. The advertising manager will be perfect for unusual and more demanding campaigns.

Summary

Advertising your posts along with the organic development of your profile allows you to perfectly achieve your reach goals and helps to significantly build a strong brand. Appropriate ad configuration will increase the reach and recognition of your profile, as well as improve its trust rating. Thanks to sociallygo tools, posts promoted through Instagram Ads are displayed only to interested people who react to posts on similar topics!

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